Tuesday, August 26, 2008

Lecture #4

Semiotics & Mythology

Signs - Signifier - Signified


A direct and holistic relationship between signs, signifier and the signified. Rejects the characteristics that are important in a particular context (e.g. colour of pebbles, feel of pebbles) and linking others. All leading to the process of interpreting.

Semiology
Signs + Signifier + Signified = Context + Codes + Interpretation = Meaning
- A sign starts a regular activity, an inference, as it refers to its suitability to its context.
- Signs work because it is repeatable and/or it was done before - implying that it was learned.

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